Have you ever received an email from Amazon about their products, and after looking through those products you found something which you need and made a purchase immediately? (Don’t know about you but I have)
Imagine something similar happening to your business, where you send an email and 100s of people bought your product.
That would be life changing for some Entrepreneurs, and that only happens if you are good at Email marketing.
But how do I exactly get started? Or is there a step by step process for Email marketing?
This guide will walk you through all the initial steps which are necessary for mastering email marketing.
What is Email Marketing?
Email marketing is making a list of potential customers who are interested in what you are offering in return of their email and then building a relation and trust with them by sending valuable emails and then selling them your products.
People may say “Emails are dead” but still they are one of the most converting of all.
Email marketing helps in gaining more and more loyal customers which convert in repeating customers.
Email Marketing Consists of
- Creating a huge list of people targeting a niche
- Sending Valuable emails consistently regarding the niche
- Building trust and relation with your list
- Selling them products.
Sounds easy right?
Just to let you know Email marketing has the highest ROI (Return on Investment), It literally has the capability to turn 4$ into 16$-24$ over a period of 6 months.
So if you plan to invest in building your email list there is a possible chance that you could easily make a 4x or 6x profit or even more.
And if you don’t have an email list you are just leaving a bunch of money on the table.
Well let’s dive into the step by step guide for mastering email marketing.
Recommended Email Marketing Services
If you don’t already have one, don’t worry I got you covered.
Email marketing service providers makes it so much easier to send out email, track them, Automations and much more.
You can do email marketing without using them but it will cost you a lot of time and effort and if you are an Entrepreneur you already don’t have enough.
Below are some of the best Email marketing services which I have tried, i would recommend to start with Convert kit or Mailchimp if you are low on budget.
Convert Kit (Recommended)
Convert Kit (Recommended)
Convert would be amazing if you are just starting off and want to make your work a lot easier with their crazy automation.
The only reason I am preaching Convert kit is their automation. Drag and drop builder, sending emails to inbox (Deliverability), and basic automation is done by all the email marketing services out there but convert kit stands out when we talk about automation.
And if you run in to any issue while using the platform they have a 24/7 live support which are always happy to help you.
If you really want to automate your list crazy converting funnels then all you need is just this tool.
Its first plan starts with 29$/month or 288$/year for 1K opt-ins with unlimited email sending capability.
Note: I would recommend you to go for the monthly plan because if your list goes over 1000 emails then you will have to upgrade your plan. So here monthly payments come in handy
Active campaign also does a pretty good job at automation; in fact it does well than convert kit in terms of automation.
But just because they give you everything to work with, most of the time I would find myself lost and trying to figure out what to do. Their automation is great but it is too complex for a beginner.
Sure if you are a pro at it then there should be no problems and if you run into any problem their customer support is really fast and live 24/7.
One more thing to keep in mind, while it provides you one of the best automation system they don’t have any option for you to create landing pages.
So every time you want to send your visitors to a landing page you will have to use your own websites page or third party apps like leadpages or instapage paying more for these apps.
Their first plan starts at 29$/month or 204$/year for 1K opt-ins with unlimited emails sending capability.
Aweber is another popular (Beginner) tool which offers you a wide variety of tools like Autoresponders, email builder, segmentation etc.
I am a pure automation fan (Cause I’m Lazy), so when it comes to automation it’s just not as good as convert kit or active campaign but it gets the job done.
It has a very user friendly interface and also an amazing support team.
It also comes with a mobile app which allows you to do almost everything that you could be doing on your computer so you don’t have to open your laptop every time you want to check how your campaign is going, you can do it just on your phone.
Its first plan starts with 19$/month for 500 subscribers with unlimited email sending capability. It also allows you to access their full features even with their starting plan and also gives you over 6000 stock photographs and 700+ email templates.
Mailchimp is the one of the only services which comes to mind whenever I hear the word email marketing.
Mailchimp was the first email marketing tool which I used in order to get my first 500 subscribers and then I switched to convertkit.
The reason why mailchimp is so popular is that they offer a forever free account to you for your first 2000 subscribers and limits you to sending 12000 emails per month (which are enough).
When is started using mailchimp I quickly upgraded to a paid account inorder to get access to their automation system. Which is good for basic necessities but it won’t surely automate everything like convert kit but you will be able to automate basic things.
Mailchimps prices starts form 10$/month for 500 subscribers and unlimited email ending capability.
Growing Your List
Off course you don’t want to get stuck at certain no. right?
There are many different ways which you could use to grow your list and get more subscribers to your blog.
What most people do is they just put their opt-in form saying “Sign up for our newsletter” which unfortunately doesn’t work quite as good as it used to work before. People are already getting tons of emails form Amazon, Facebook, other marketers who they have signed up for etc. They just don’t want to add another name to their list.
Instead of just asking for a newsletter signup offer them an Ethical bribe or an Lead magnet. Lead magnet is when someone offers you something for free in exchange of your email address.
This is the best way to grow your email list, you might see a majority of marketer using this strategy to grow their email list.
A Lead magnet can consist of anything like a eBook, series of videos or a single video, Free Webinar, A cheat sheet, Work book etc. or if you are in Ecommerce you could give them a 10% or 20% off coupon if they signed up for your list.
One thing to remember, Don’t just upload your Lead magnet to Dropbox and redirect them their after they signed up, this would result in you receiving a lot of fake or inactive emails. Instead ask them to sign up with their most active email as they would be getting their freebie in their inbox.
Use automation provided by your email service provider and set it up, so that if someone opts-in they will immediately receive an email from your name send by the email service provider containing the freebie. Setting this up is fairly easy it doesn’t require you to be tech savvy.
Leverage your Website/Blog as much as you can
I am sure you would be working hard to get traffic to your website so why not turn them into your email subscribers.
Leverage every part of your blog or website where you could potentially get the visitors attention and they would signup for your email list.
Put an opt-in the sidebars, between a paragraph, at the end of the post, pop-ups, Sticky Header or footer widgets these email capturing techniques work like a charm for your website and they are proven to boost your list if you use the right lead magnet.
The most converting of these are the pop-ups. Most people might think that pop-ups are irritating but the really help in converting visitors.
There are different types of pop-ups like slide in, interval, immediate, Exit intent etc but the best of them is Exit intent. This pop-up uses a technology where it detects when the user is going to click on the cross and exit and shows them the pop-up before they exit. This one is the most converting pop-up.
Another type of best converting option is between paragraphs. These also convert like crazy as these forms appear in between the paragraph or text while the user is engaged and reading with your content and if they like your content then surely love to get more of whatever you are offering.
While these two are the most converting options they can also be irritating for some people and might lead someone to exit your website. So as long as you don’t mind losing few people then you are good to go.
But if you don’t want to irritate your visitors then the rest options like sidebar and footer are the way to go. If you really want to use pop-ups then optinmonster have some of the best pop-up options available.
Optin monster makes it easier for everyone to maximize their potential of capturing more emails and building a huge list. It has several options which you could use in order to show your opt-in forms like Pop-ups, Slide in, Fullscreen, Yes/no, Mobile, Sticky footer, inline forms, sidebar, countdown timer etc.
It helps you to show relevant opt-ins according to the users interactions, Category, page, post, Geo location etc.
It also has a Drag and drop WISWYG (What you see is what you get) builder which helps in creating beautiful and attractive optin forms. They also have 100s of different templates to choose from which could make your work a heck lot easier especially if you are going to design more than one opt-in form, just few clicks to their premade templates and you got your own optin forms.
The refer detection feature separates it from any other plugin, it tell where the user is actually coming from (Facebook, Google, Twitter) and show different opt-in to them (if you want to).
Power of Social Media
Social media is the most effective way of collecting leads and you could see many big marketers are using it to build their list, mostly paid but using the free method will also give you results. I have never paid for ads yet, but still have a decent sized list.
Make an account on every social media possible which have the potential of putting a link in your profile.
Facebook, Twitter, Instagram, Pinterest, Linkedin these are the best sources of gaining a lot of Email subscribers. Just put your opt-in link in your description of every account with drscription of your lead magnet.
So every time someone checks your account your lead magnet will grab their attention and if they like it they will opt-in.
But this will only happen if you have a huge following, if you don’t have many followers start collaborating with other people in your niche with huge following, start using facebook groups, linked in group, Pinterest groups, if you want to reach your goal fast or let it grow organically which will take a decade.
This will gain you a lot of followers and also a lot of opt-ins only if you do it consistent and provide value in your collaboration’s or group posts.
Get in Forums
Forums usually get millions of visitors each and every day and, what would be better if you would get some of them in your list?
Setup a good looking profile with describing who you are and what you do. Then get your signatures on and past the link of your opt-in there and start answering people questions.
Look out for the questions which are getting more comments and likes and answer them with long detailed answer, the more questions you answer the more reach your opt-in page gets and the more opt-ins you get. So try to answer every question you find may be that thread could go viral.
You could also insert multiple links to also get traffic to your blog or website from forums and then if they like your content they might sign up for your email list.
How to use your Email List
Once you get people to subscribe to your list send them a welcome email immediately with the free giveaway (if you have one) and ask them to add you to their address book you can ask your email service provider about how to do it, This will prevent your emails from going in to the spam or the promotions folder cause sometimes it might happen and you don’t want it to happen.
By doing this you might get higher open rates if more and more people add you to their address book, which they will do if they like your content.
Just tell them how often you will be sending emails in your welcome email and be consistent to it.
If you promised to send them emails daily, every 2-3 days or weekly then do it. If you don’t stay in touch with your subscribers they will forget about you and then your list may no longer be worth anything.
The whole point of building an email list is to build trust on a deeper level with the people who are already interested in your content selling to them comes after that.
You usually don’t spend money on product that you don’t know or trust the product so why would your subscribers spend money on you if they don’t know you or trust you?
You can use the autoresponders provided by your email service provider which you could setup and it will automatically send out emails which you scheduled after an interval time, a gap of 2 days between every email is idol.
Automation makes the work a heck lot easier for every marketer but there are also some autoresponders which might not be able to work properly and even if they did the email may end up in spam folder.
So it is highly recommended to invest in a good autoresponder like convertkit.
The owner of convertkit was a blogger in his early days and then shifted to form a software company so he knows the needs of a blogger and have made the platform completely beginner friendly because not every blogger is tech savvy.
Try Convertkit for Free
Try not to be one!
Don’t just send email only if you have anything to sell or don’t just send emails regarding any affiliate products every single time.
Feed your list with information.
Show them your expertise in the emails you send so that they would trust you and then sell them your product. If the information you provided is good they will buy your product to know more.
Regarding affiliate products, only promote them if you have personally tried them and loved it don’t lie to your subscribers.
The inactive people
Your list will have some inactive people who signed up just to get your freebie.
To get them to open your emails could be a little tricky as they might have just blocked you, but for the once who haven’t send them a different set of emails with some entertaining content like a QUIZ.
Ask them questions just about anything related to your niche and try to get them back on your website just to remind them that your website exist and this is where you signed up from.
Once they are on your website reading their results just put a good blog post with a catchy headline underneath the results if they are interested they will read it and you might add another engaged person to your list.
I tried it once just on the people who didn’t opened my last email which had an open rate of about 30% and in the next email i got an open rate of more than 45%.