I just want to start this topic by what legends in this industry say “The Money is in The List”
And it really is, having an Email list for your business or blog is one of the easiest ways of making your business or blog successful.
I have heard many people saying that their email list is the only reason that they are successful in their business.
Your email list is not just a list of emails but it’s an Asset to your business and blog and the more time you spend on gathering emails from your visitors the more money you will make over time.
Now, Let’s take a look at how an Email list can be Beneficial for you
But first, let’s see What an Email List is
In simple words, An Email list is a list of Emails of the people who are interested in your niche or love the content that you provide them.
An Email list can be built in several Different ways but here are some of the most effective ways which I have found to build and grow an email list.
1. Brand Awareness and Building trust
When you send Value packed emails to your list, your subscribers are more exposed to your brand and product. This increases the chance of your email subscriber to buy from you.
Almost 95% of all the visitors you get don’t buy your product or any recommended product (Affiliate) the first time. That means you lose thousands of Dollar.
But Converting a Targeted email subscriber is much more easy because they have already been on your blog or website and they are also on your list so they are more likely to buy from you once you built the trust with them.
2. Your Email list is yours
When you build an email list you own it 100% and you don’t rely on Google, Facebook or Pinterest to promote your blog because you already have targeted audience which know about your brand and trust you.
If you completely rely on other platforms like google or social media you are risking your business because if they decide to change their algorithm which Facebook had done recently and cut down the business page reach to just 8% (That’s Really frustrating because I have a big page) because Facebook wants more money of ads.
And Google has done it earlier and it affected many successful bloggers as they were getting less than half of the traffic from google from what they were getting before.
So I highly suggest you to start building your email list as anything could happen.
3. It Helps Users to Revisit Your Blog or Business
When someone visits your website for the first time and likes your content and also subscribers to your email list.
It is more likely that they would like to read more of your future content.
Your email list is a great way of keeping your readers updated with your new post which keeps them engaged with your business.
It also helps in getting more traffic to your blog and product which could potentially turn in your customer.
Remember almost 80% of your business will come from repeating Customer.
4. It Has the Best ROI
The best Advantage of building an email list and Email marketing is that it has the best Return on Investment (ROI).
According to the Direct marketing association, 1$ spent on gaining an email can convert to 4-5 $ over a period of 6-12 months if done well (Remember What I said about the ASSET earlier).
There are different ways to build your email list paid as well as free it depends upon you which you want to choose.
Most people spend a lot of money on Building their Email list because of the know how to convert their subscribers.
And I won’t recommend you to pay for building your list until you know how to convert your existing email subscribers and use the free way for your first 1000 subscribers.
5. Easy to Create
Email Marketing doesn’t require you to have a huge team or anyone else except you.
You also doesn’t have to be tech savvy or know any HTML to do that many email marketing service provide offers an easy Drag and drop builder which you could use to design your emails the way you want.
And the best part about it is, it’s all automated. All you have to do is create all the emails you want to send beforehand and schedule them according to the interval of time you want.
So anytime if a new subscriber comes in you don’t have to send them all the emails from the beginning. (ohh, That would be a nightmare) And it will be taken care of by your email service provider.
6. Email Marketing Provides Actionable Data
It doesn’t matter what email marketing service provider you choose as all of them provide you with analytics and data which you can use to see what’s working and what’s not.
Using those analytics you can plan your future emails and make sure you get high open rates so that more people will read what you have to say.
It can also help you in creating your next content or your next product by asking or quizzing your email list which will give you real-time data of what people actually need.